Hotel chains are confident that everything will be open in Spain this summer, but occupancy forecasts are not entirely optimistic, bearing in mind that there are still health restrictions and limited mobility due to the health impact of the pandemic.

Good figures could start to be seen as early as the first months of 2022, but a return to the historical tourism records in Spain is not expected, according to experts, until 2023 or even 2024. This was the main conclusion of the specialists invited to ‘Hostys Connect’, an initiative that connects investors, operators, consultants and specialists in the tourism and real estate market from all over the world and which organises the only annual meeting currently held in France at which all the links in the decision-making chain for high-end hotel and residential projects are represented.

The tourism model is changing as a whole, so that for some hotels that do not adopt radical changes (mainly those that lived exclusively from touroperation) it will never again be possible to return to pre-pandemic figures.

Experts believe that niche markets such as resorts that have more space and offer guests a greater sense of security, as well as wellness and health care establishments, are best positioned to recover their business.

Travellers are now looking for more tranquillity, health security and social distance and for this they are demanding open air, landscaped areas, outdoor space in the rooms, healthy restaurants, specialised catering in the suites or small group experiences.

The webinar focused not only on the expected trends in Spain in the tourism sector, but also on the new real estate opportunities that are emerging as hotels and resorts that have not withstood this period of crisis enter the supply market and are coming onto the market at competitive prices all over Spain.

In this regard, Jerome Lassara, head of Accor, said that at the moment there are a large number of international investors awaiting these “good opportunities at a good price” that are opening up. “The big brands are moving because there is already the possibility of buying excellent hotels, which under a prestigious brand and quality service can make their investments in Spain profitable in the long term.

However, it was pointed out that in Spain, until now, the big international hotel brands have not been very successful in managing holiday establishments because they did not fully understand the dynamics of a market like the Spanish one.

All the experts agreed on the importance of the brand and what it means for the client as a guarantee of security, offering them high levels of confidence, which undoubtedly also influences the investments that are made.

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